Mobify is the only enterprise-ready mobile platform vendor with a proven and deployed one-URL solution that has powered hundreds of millions of dollars of mobile eCommerce transactions.

Benefits of one URL


Both Google and Bing have stated that they prefer one-URL solutions for the web. Their engines preferentially rank one-URL solutions and Mobify is the preferred multi-screen vendor endorsed by Google.

Email campaigns

More than half of all emails are opened on smartphones. When visitors click a link in your email campaign, you want them to get the optimized experience. With a one-URL solution, visitors will always get the right experience for their device.

Social sharing

Visitors on mobile need to share your URLs on Facebook, Twitter and other social media. If a mobile visitor shares a mobile-specific URL, desktop visitors will see the mobile website in their desktop browser when they click on the link. Mobile websites stretched to a normal browser width do not convert. We call this a mobile dead-end.

Future-proof, decreased complexity

Device-specific URLs and subdomains are not a long-term solution. The variety of web capable devices continues to grow. With each new type of device, the problem of managing redirects and subdomains becomes more complex and the SEO challenge quickly becomes untenable.

Zero back-end impact, zero risk

Deploying Mobify's platform is as easy as adding a single JavaScript tag to your web pages. Mobify's tag does not load any synchronous external resources for users on opted-out browsers (desktop browsers, for example) and has no performance impact on these visitors. Opted-in visitors typically see a performance improvement of 25 - 75%. Mobify's mature tag is deployed on thousands of websites and has been included in billions of pageviews.

Competing solutions must integrate at your datacenter as an appliance or use a mobile proxy server located in the cloud, typically EC2. Integrations from these providers must take one of two approaches:

  1. Drive all traffic, including desktop traffic, through a web appliance that will route traffic to the correct back-end using device user-agent string. This approach entails a significant change to your back-end and significant risk as service outages can affect desktop traffic.

  2. The second approach is to redirect traffic to a proxy server located in the cloud. This proxy server scrapes content from your servers. This approach requires deployment of either a JavaScript snippet to perform the redirect which can be slow and may require a blocking 3rd party call that can slow down desktop visitors or redirect logic deployed at the web server level. The latter approach is based on user-agent strings which is both inaccurate and entails extensive integration with your application and web servers as well as added complexity for your caching layers, including CDNs, as different content will be served for different user agents.

Audit, testing and release management

Mobify's platform provides a management console that allows you to instantly deploy changes to your mobile or tablet website with the click of a button. The same interface provides a complete audit trail, revision history and allows you to roll forward or roll back to any version of your mobile or tablet website with a single click.

Developers have the ability to create unlimited staging environments that can be safely tested both against production and your existing test/staging environments.

Mobify's management console provides Role Based Access Control (RBAC) that allows you to designate one or more users with privileges to perform deployments. Because you can roll back in seconds with a single click, deployments are completely safe.

Developer tools

Mobify's platform JavaScript, CSS and HTML and is extensively documented. These are the standard languages of the web, and will be familiar to all web developers.

All competing solutions to Mobify use proprietary or less common languages and vendor-specific APIs which means a steeper learning curve for your team and more challenges hiring qualified team members.

Zero downtime

Mobify's platform does not require an additional application server environment. All competing solutions require an application server environment either in your datacenters or located in the cloud in addition to your current environment. Application servers have inherent complexity and limitations on scalability. Application servers must execute code and contain decision-making logic. This limits the number of edge locations that can be supported and the amount of redundancy that can be achieved.

Mobify's platform builds and delivers JavaScript content. Once the JavaScript for a site is built, the content of the JavaScript is static. The static nature of this content means that Mobify can deploy and cache it across multiple redundant CDNs using IP and DNS anycast layers. Mobify's platform is delivered from more than 40 POPs globally distributed and fully redundant. The Mobify.js delivery network has not had a service disruption since going live in 2010.


Application servers have a fixed capacity and all competing solutions require an application server environment. The only way to grow this capacity is to add application servers – this is inherently risky, complex and slow.

Seasonality may drive huge swings in traffic to your servers. Mobify's platform is unaffected by seasonality and usage spikes because of the connectivity and number of edge locations we serve from and the static nature of what we deliver.

Mobify's customers include major US retailers who experience high traffic volumes during the period leading up to and including Black Friday. The Mobify.js delivery network has never had a service disruption since going live in 2010.

Cache-consistency and hit ratio

With Mobify, the exact same HTML is sent to all site visitors.

Most solutions require serving different content to different visitors varying on the visitor's browser and operating system. This is challenging for caching content and adds complexity to your infrastructure. If your CDN or other caching layers are incorrectly configured, visitors will be directed to incorrect content for their device.

Even when correctly configured, serving different HTML for different visitors means that you are fragmenting your cache and decreasing the hit ratio of your caching layers. This can result in poorer visitor performance and increased application server load.

This problem becomes exaggerated as you continue to add support for new devices - if tablets need to be supported, for example, new rules will need to be deployed incurring additional risk and increasing cache fragmentation.


Mobify's platform does not require different HTML for different types of visitors and visitors are always directly connected to your web application environment. This means that your existing CDN and caching layers are leveraged to get the raw HTML to the visitor as quickly as possible.

95% of the bytes downloaded when visiting a web page are resources other than HTML. These resources typically consist of images, scripts and CSS. Mobify's cloud services will automatically optimize these resources for the specific browser characteristics of the smartphone or tablet. Mobify does not need to do user-agent sniffing to perform these optimizations.

Because Mobify is executing in the visitor's browser, Mobify can be aware of browser specifics that cannot be obtained from a user-agent string on the server. This includes actual screen resolution, which cannot be accurately detected server-side, as well as device connection type (3G, 4G, or Wi-Fi) and CPU speed. This information can be used to apply specific optimizations for devices that are not possible with a server-side solution.

Typical pages see a 25 - 75% performance improvement when using the Mobify platform depending on page content.

Script or image resources automatically optimized by Mobify's Cloud are delivered by Mobify's multiple caching CDN back-ends which are geoselected based on the user's location. In addition to being the fastest way to deliver mobile resources, Mobify's cloud will also decrease the data use on your existing CDN by between 15 - 30%.


When you use Mobify's platform, visitors stay on your servers and on your data infrastructure. All form data, including payment card data, flows directly from the visiting phone or tablet directly to your web servers. Mobify does not store, transmit or process any payment card or any other form data from your visitors.

All other solutions that involve redirecting traffic through mobile proxy servers or other appliances must decrypt traffic. For all other solutions, you must hand the keys to the vault to a third party.

In addition to state-of-the-art security measures taken to protect our management console and edge nodes we offer the best security guarantee possible: unlike other solutions, the design of Mobify’s platform ensures that we never need to ask for the keys to your data.

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